Tri-North Steppers: Part One


Tri-North Steppers: Part One by Thomas Thayer

Something new is afoot (pun intended) here at Tri-North this month. We’re in the middle of an elective step competition among our team members. Our goal is simple: to be more active. Yes, even in the construction industry, plenty of us could use a little extra motivation to get up and move more!

Why Steps?

The benefits of walking are well-documented and numerous. In terms of physical health, it’s often called a “miracle drug” because of its positive effects on basically every health condition and research-proven ability to actually prolong life. Walking can help maintain a healthy weight, improve circulation, prevent or manage various conditions such as high blood pressure and heart disease, strengthen bones and muscles, improve balance, and even protect vision throughout aging.

As if that’s not enough, studies have also shown amazing benefits of walking on mental health.  An amazing mood-lifter, regular walking can improve depression, calm stress, improve sleep, heighten creativity and problem-solving abilities, and in general, help to clear one’s mind. The icing on the cake is that people who walk regularly (wearing sunscreen) often look younger than their age.

We chose a step competition for the reasons above, but also because walking does not require any special equipment. And not only does it cost nothing more than a pair of sneakers, it can actually save individuals money long term in healthcare costs.

What We’re Doing

We split all participants up into teams. Each team elected a captain responsible for tracking the team’s daily step totals and reporting weekly step totals. We also extended the challenge to spouses and significant others to further encourage participation. Steps are counted with our new Tri-North pedometers which we provided to all participants.


We’ve set a weekly step goal that increases each week. Any individuals who meet the weekly step goals are entered into a weekly drawing for great prizes like last week’s $250 gift card to J. Crew (one of Tri-North’s clients). At the end of the competition, the team with the most steps over the course of the challenge will win the grand prize. Additionally, the individual with the most steps throughout the challenge will also win a prize.

What We Know So Far

We just wrapped up our second week of the competition, and already it’s clear that the challenge and group effort is encouraging our team members to be more active. We saw an 11% increase in this week’s numbers versus the first week’s totals. That amounted to a 664,986 total step increase across all teams, or roughly 330 more miles in our second week than our first! Tri-North Project Controller, Mindy Twilegar, says, “Our step competition was the push I needed to be more active and start walking more. The weekly raffle prizes and team accountability are great motivation for me to meet the weekly step goals!”

Stay tuned for “Tri-North Steppers: Part Two” where we’ll announce review our program and reveal our total steps!



Combating Workforce Shortage with Fun


Combating Workforce Shortage with Fun by: Patrick Stern

In construction, engineering, and design, we have a problem.

Since the Great Recession ended, there has been a sharp uptick in the volume of work for every segment of the industry. But that uptick has been severely limited by the shortage of skilled labor. Roofers aren’t able to take on more work, and many projects aren’t able to meet deadlines strictly from a lack of labor.

Some studies indicate that there is a roughly 5% lower contribution to the national GDP from construction than under typical conditions because of worker shortages in every region in the nation. Many made the decision to retire during the recession and precious few entered skilled trades during those hard years.  Many states, counties, and labor organizations have launched programs for high schoolers and young adults, but every program aimed at kids shut down.

We decided to buck that trend and formed Kids Building Wisconsin, a non-profit aimed at getting kids interested in construction. With the help of our industry partners, we launched an annual event to show kids and parents firsthand what it is that we do. If we can get kids to have fun while seeing what kinds of opportunities there are out there and what they have to learn to get there, we’re doing our part to help the industry and destigmatize the idea of working in skilled labor.

Now in its third year, with over 2,000 kids a year coming to our event, over 40 sponsors and, over two dozen hands on exhibits, we feel like we’re cracking into something real and beneficial for the industry. It’s a soft sell, to show how we have high job satisfaction, good benefits and pay, but most importantly, that we have fun doing what it is that we do.

And maybe, just maybe, the effort of everyone who has helped to shape our event into a success for three years now will see a benefit for their workforces ten years from now. It’s the kind of long term commitment and community care that our industry generates. And it’s just the start. We’ll be rolling out more and more programs as our efforts gain ground. Just keep watching and watch what we do. It’s going to be fun.


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Video Marketing in Construction


Video Marketing in Construction  By: Robert Thayer

I have seen a lot evolve over the last nine years that I have been the VP of Marketing for Tri-North. So, how do you market a construction company? Well, that’s my little secret.  But, what I will talk about a bit is content marketing and specifically how and why Tri-North uses video as an integral part of our marketing strategy. If you haven’t seen our latest video just posted today on St. Patrick’s Day, here it is for your enjoyment.



I started playing with video editing back in 2008. It was something I always wanted to learn and my first video was actually just a photo slideshow for my wedding. During the time leading up to my wedding, I got to know a videographer named Phillip Hinkle really well and watched in amazement as he edited my whole wedding day into a 2 minute video in about an hour. I was inspired and started to play with video a little bit more, teaching myself for a couple years doing small family videos.

That’s when the recession hit and marketing budgets everywhere were necessarily whittled down to almost nothing. I pondered what we could do to set Tri-North apart from our competition marketing-wise besides social media. Christmas was coming up and I had just seen an old advertisement on YouTube. It was an ad for Pizza Pit pizza from the 1980’s and immediately I thought that it would be fun to make a spoof of it as a unique way to say Merry Christmas to our clients, staff, and partners. I had a camera, the software, and the idea–let’s do it!

We recorded TNB-Ville in 2011 and blasted it out to everyone we knew. The reception was amazing.  It was so good, in fact, that a few months later, I did our first St. Patrick’s Day video with Tri-North Senior Project Manager, Joe Herr, who happens to also be the City of Madison’s official Leprechaun. Once again, it was met with an outstanding reception and with that, Tri-North video production was off and running.

But, beyond fun around the holidays, why is video so important to us?

Construction is an industry overflowing with hardcore competition and also a lot of public perceptions (and misperceptions).  I look at these videos as not just a way to get new business, but also to show the fun side of our industry and to highlight that we do more than build buildings. What started as simple holiday videos has expanded to Tri-North’s construction progress video for clients, educational safety videos on common risks and hazards for the general public and our site visitors, and videos to help raise funds for charities and non-profits we support. It is fun, hard work, and also educational and informative.  This is just another example of how Tri-North’s ever-expanding expertise and service portfolio fuels us to Build Smart.

Oh, and we still have plenty of fun around the holidays.

Happy St. Patrick’s Day!

Click Here to View all of our Past Holiday Videos

Cutting The Ribbon, Our New Website

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As our company continues to expand with an arsenal of new trucks, fresh branding, and exciting high profile projects, we are excited to also unveil our new, interactive website. Designed to showcase the technology we use on our jobs every day, as well as our amazing projects and the incredible non-profits with whom we are so honored to partner, the new site contains eye-catching aerial drone video, project profiles, and a new blog, Tri-North Talk.

“With our rebranding over the last couple years, and the increase in our use of cutting-edge technology on our projects, it became clear to us that we needed a completely new, interactive website that allowed us to better showcase what we do day in and day out,” said Robert Thayer, Vice President of Marketing. “This new website does that, and does it across all platforms, as well as being fully integrated with our social media channels.”

At Tri-North Builders, it’s no secret that we have the best team around who’ve made it possible for us to build many award-winning projects. Our new website showcases that team and the results of our collective teamwork—our projects. We are excited for the improved user experience and increased opportunities for us to interact that our new site offers. Thank you for being a part of the Tri-North community. Please drop us a line and let us know what you think!